Will Balata

Communications & Marketing Specialist

Marketing Specialist

My experience at the AAU production house and my other roles all incorporated marketing. From campaign creation to design. I have done it all. The development and execution of websites, digital, social media, and digital content strategy are aspects of marketing I find fun.

My personal work, coupled with my professional development, have given me the tools to manage and create marketing materials that have a positive track record with return on investment. Creating audience-specific targeted strategies and plans that align with organizational goals is fulfilling and fun for me.

Graphic Design

Communications Specialist

Writing Sample

MY WRITING

My roles as Communications Specialist at BCIB, Manager of Communications and Projects at Canada’s ISED, provided me with extensive experience in developing, implementing, and executing internal and external communications strategies while managing a team. They allow me to anticipate, evaluate, and proactively manage issues, and can be useful in any industry.

My experience managing communications and engagement on major capital projects enables me to understand the full financial, reputational, and operational scope of any initiative. Combined with my understanding of government, policies, and legislative trends. It allows me to support strategic executive decision-making with briefing notes, data-based reports, news releases, and speaking notes, among other collateral.

Adaptability & Versatility

Through professional and educational experiences, I learned to adapt quickly. The different environments and people I worked with have made me versatile and developed my ability to learn quickly, and make the best of challenging circumstances. Those skills are invaluable to me as a communications and marketing specialist.

The environments I have been fortunate to be a part of and the people I have worked with along the way have strengthened my proficiency.

Experience